Cookies Policy

What Are Cookies

Cookies are small text files that websites place on your device when you visit them. They serve various purposes, from remembering your preferences to helping us understand how visitors use our site. Cookies are widely used to make websites work more efficiently and provide a better user experience.

Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. However, declining cookies may prevent you from taking full advantage of our website's features.

How We Use Cookies

Shadow Praxis uses cookies to enhance your experience on our website, understand how visitors interact with our content, and improve our services. We are transparent about our cookie usage and give you control over which non-essential cookies we set.

Types of Cookies We Use

Essential Cookies

These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility. Without these cookies, services you have requested cannot be provided. Essential cookies do not require your consent as they are strictly necessary for the operation of our website.

Examples include:

• Session cookies that maintain your browsing session
• Security cookies that authenticate users and prevent fraudulent use
• Cookie consent preference cookies that remember your cookie choices

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They allow us to measure website traffic, identify popular content, and improve our site's usability.

We use analytics cookies to:

• Count the number of visitors to our site
• Understand which pages are most frequently visited
• Measure how long visitors spend on different pages
• Identify technical issues or areas for improvement
• Track user journeys through our site

The information collected through analytics cookies is aggregated and anonymized. We cannot identify you personally from this data.

Marketing Cookies

Marketing cookies track your online activity to help us deliver more relevant advertising and measure the effectiveness of marketing campaigns. These cookies may be set by us or by third-party advertising partners.

Marketing cookies may be used to:

• Deliver targeted advertisements based on your interests
• Limit the number of times you see an advertisement
• Measure advertising campaign effectiveness
• Track conversions from advertising channels

You can opt out of marketing cookies through our cookie preference center or by adjusting your browser settings.

Third-Party Cookies

In addition to our own cookies, we may use various third-party cookies to report usage statistics and deliver advertisements. These third parties have their own privacy policies governing how they collect and use information.

Third-party services we may use include:

• Website analytics platforms to understand visitor behavior
• Advertising networks to deliver relevant marketing content
• Social media platforms if you choose to share our content

We carefully select third-party providers and require them to handle data responsibly, but we do not control their privacy practices. We recommend reviewing their privacy policies if you have concerns about how they use cookies.

Cookie Duration

Cookies can be either session cookies or persistent cookies:

Session Cookies

These temporary cookies expire when you close your browser. They allow us to link your actions during a single browsing session.

Persistent Cookies

These cookies remain on your device for a set period or until you manually delete them. They remember your preferences across multiple visits, improving your user experience by not requiring you to set preferences each time you visit.

The duration of persistent cookies varies depending on their purpose, typically ranging from a few days to several years. You can view cookie durations and delete specific cookies through your browser settings.

Managing Your Cookie Preferences

You have several options for managing cookies:

Cookie Preference Center

When you first visit our website, you'll see a cookie banner allowing you to accept all cookies, reject non-essential cookies, or customize your preferences. You can change your preferences at any time by clicking the cookie settings link in our website footer.

Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically:

• View what cookies are stored and delete them individually
• Block third-party cookies
• Block cookies from specific sites
• Block all cookies
• Delete all cookies when you close your browser

Please note that blocking or deleting cookies may impact your ability to use certain features of our website.

Browser-Specific Instructions

For detailed information on managing cookies in your specific browser, consult your browser's help section:

• Chrome: Settings → Privacy and Security → Cookies and other site data
• Firefox: Settings → Privacy and Security → Cookies and Site Data
• Safari: Preferences → Privacy → Cookies and website data
• Edge: Settings → Cookies and site permissions → Cookies and site data

Do Not Track Signals

Some browsers include a "Do Not Track" feature that signals to websites that you do not want your online activity tracked. Currently, there is no industry standard for how websites should respond to Do Not Track signals. Our website does not currently respond to Do Not Track signals, but you can control cookies through our preference center and your browser settings as described above.

Cookies and Personal Data

Some cookies may collect or process personal data. Where this occurs, such processing is governed by our Privacy Policy in addition to this Cookies Policy. We handle all personal data collected through cookies in accordance with UK GDPR and the Data Protection Act 2018.

For essential cookies necessary for site functionality, our legal basis for processing is legitimate interest. For analytics and marketing cookies, we rely on your consent, which you can withdraw at any time through our cookie preference center.

Impact of Refusing Cookies

While you can browse our website with most cookies disabled, doing so may affect your experience:

• You may need to re-enter preferences each time you visit
• Some interactive features may not function properly
• Page loading times may increase
• We may be unable to remember your cookie preferences

Essential cookies cannot be refused as they are necessary for the website to function. If you block essential cookies, you may be unable to access certain parts of the site.

Changes to This Policy

We may update this Cookies Policy periodically to reflect changes in our practices, technologies, legal requirements, or business operations. When we make material changes, we will update the "Last updated" date at the top of this page.

We encourage you to review this policy periodically to stay informed about how we use cookies. Continued use of our website after changes constitutes acceptance of the updated policy.

Contact Us About Cookies

If you have questions about our use of cookies or this Cookies Policy, please contact us:

Shadow Praxis
42 Colmore Row
Birmingham B3 2BS
United Kingdom
Email: [email protected]

We're happy to provide additional information about our cookie practices and help you manage your preferences.